Privacy Policy

Who We Are

This website is operated by Emerald Rest. For the purposes of data protection law, Emerald Rest is the controller of the personal information we collect from you when you use our website, place an order or contact us.

We sell beds, mattresses, headboards, divan bases, ottoman beds, upholstered beds and bedroom products to customers across the Republic of Ireland and Northern Ireland.

If you have any questions about this Privacy Policy or how your information is handled, you can contact us using the details at the bottom of this page.

Information We Collect

We collect personal information directly from you when you shop with us, contact us or use our website. This may include:

• Your name, email address, phone number, billing address and delivery address.
• Order details, including the products you buy, delivery notes and customer service history.
• Information you provide through our contact forms, emails, phone calls or social media messages.
• Account information if you create a customer account with us.
• Marketing preferences, including whether you have signed up to receive offers or updates.
• Technical information such as your IP address, browser type, device information, pages viewed and how you interact with our website.
• Cookie and tracking information, depending on your browser settings and cookie preferences.

We may also receive limited information from trusted third parties, such as payment providers, delivery partners, marketing platforms, fraud prevention services or Shopify, where this is necessary to run our store, process your order or provide support.

How We Use Your Information

We use your personal information to operate our website, process orders, provide customer support and improve your shopping experience. This includes:

• Processing your order and taking payment.
• Arranging delivery, including sharing delivery details with our delivery team or delivery partners.
• Contacting you about your order, delivery appointment, return, guarantee claim or customer service enquiry.
• Providing product advice and responding to questions.
• Managing your customer account and order history.
• Sending marketing emails or offers where you have signed up or where we are otherwise permitted to do so.
• Personalising your website experience and showing relevant products or offers.
• Improving our website, product range, customer service and advertising.
• Preventing fraud, protecting our business and keeping our website secure.
• Complying with legal, tax, accounting and regulatory obligations.

We only use your information where we have a proper reason to do so.

Our Legal Basis For Using Your Information

Data protection law requires us to have a lawful basis for using your personal information. Depending on the situation, we may rely on:

• Contract: where we need your information to process and deliver your order, deal with returns or provide customer support.
• Legal obligation: where we need to keep records for tax, accounting, consumer law or regulatory reasons.
• Legitimate interests: where we use information to run and improve our business, prevent fraud, secure our website or respond to customer enquiries.
• Consent: where you sign up to certain marketing communications or accept optional cookies and tracking.

Where we rely on consent, you can withdraw that consent at any time. For example, you can unsubscribe from marketing emails using the unsubscribe link or adjust cookie preferences where available.

Sharing Your Information

We do not sell your personal information. We only share it where needed to operate our store, process your order, provide our services or comply with legal obligations.

We may share information with:

• Shopify, which provides our ecommerce platform and checkout technology.
• Payment providers, such as card processors, PayPal, Klarna, Shop Pay or other payment services available at checkout.
• Delivery partners and our delivery team, so your order can be delivered and delivery appointments can be arranged.
• Marketing and advertising platforms, where permitted, to manage emails, ads and website analytics.
• IT, hosting and security providers, who help us operate and protect our website.
• Professional advisers, such as accountants, legal advisers or insurers where needed.
• Regulators, authorities or law enforcement, where we are required to do so by law.

We require service providers to handle your information responsibly and only use it for the purposes we have agreed with them.

Payment Security

Payments are processed through secure third-party payment providers. We do not store your full payment card details on our own systems.

The payment options available to you may include debit or credit card, Apple Pay, Google Pay, PayPal, Klarna, Shop Pay or other supported payment methods. The exact options shown may depend on your location, currency and checkout eligibility.

Payment providers may carry out fraud prevention, identity, credit or eligibility checks depending on the payment method selected. Their own privacy notices and terms may also apply.

Cookies & Tracking Technologies

Cookies are small files stored on your device when you visit a website. They help our website work properly and can also help us understand how customers use our site.

We may use cookies and similar technologies to:

• Keep the website and checkout working properly.
• Remember what is in your basket.
• Remember your location, currency or website preferences.
• Understand how customers browse our website.
• Improve website performance and customer experience.
• Show relevant advertising or measure marketing performance where permitted.

Some cookies are necessary for the website to work. Others, such as analytics or advertising cookies, may require your consent depending on your location and settings.

Marketing Communications

If you sign up to our newsletter or offers, we may send you updates about new products, sales, delivery updates, bedroom inspiration and Emerald Rest promotions.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us. We will still contact you about your order, delivery, return or customer service enquiry where needed.

We may also use advertising platforms to show relevant ads to customers or website visitors, where permitted by law and your cookie or privacy preferences.

Your Rights

Depending on where you are based, you may have rights under UK GDPR, EU GDPR and/or applicable data protection law in Ireland. These rights may include:

• Right of access: to ask for a copy of the personal information we hold about you.
• Right to rectification: to ask us to correct inaccurate or incomplete information.
• Right to erasure: to ask us to delete your personal information in certain circumstances.
• Right to restrict processing: to ask us to limit how we use your information in certain circumstances.
• Right to data portability: to ask for certain information in a structured, commonly used format.
• Right to object: to object to certain uses of your information, including some direct marketing.
• Right to withdraw consent: where we rely on consent, such as for certain marketing or optional cookies.
• Rights relating to automated decision-making: where a decision is made solely by automated means and has a legal or similarly significant effect.

These rights are not absolute and may depend on the circumstances. We may need to verify your identity before responding to a request.

How We Protect Your Data

We use appropriate technical and organisational measures to help protect your personal information. This includes secure checkout technology, access controls, trusted service providers and reasonable steps to protect our website and systems.

However, no website or online service can be guaranteed to be completely secure. Please keep your account details and passwords safe and contact us if you believe your information has been misused.

Data Retention

We keep your personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer support, tax, accounting, legal, regulatory and fraud prevention purposes.

For example:

• Order and transaction records may be kept for up to 7 years for tax, accounting and legal record-keeping purposes.
• Customer service messages may be kept for as long as needed to deal with your enquiry and maintain appropriate records.
• Marketing preferences are kept until you unsubscribe or ask us to delete them, unless we need to retain a suppression record.
• Cookie and analytics data may be kept for different periods depending on the tool used and your cookie preferences.

When information is no longer required, we will delete it, anonymise it or securely archive it where appropriate.

International Transfers

Some of the services we use, including ecommerce, payment, marketing, analytics or website tools, may process information outside the UK, Ireland or the European Economic Area.

Where this happens, we rely on appropriate safeguards where required by law, such as adequacy decisions, standard contractual clauses or other legally recognised transfer mechanisms.

Children’s Privacy

Our website and products are intended for adults purchasing household furniture and bedroom products. We do not knowingly collect personal information from children for marketing purposes.

If you believe a child has provided us with personal information, please contact us so we can review and take appropriate action.

Contact & Complaints

If you have any questions about this Privacy Policy, want to exercise your data protection rights or want to raise a concern, please contact us:

• Email: info@emeraldrest.com
• Phone: +44 2890 26059

If you are not happy with how we handle your personal information, you also have the right to raise a complaint with the relevant data protection authority.

• For the UK and Northern Ireland, this is the Information Commissioner’s Office.
• For the Republic of Ireland, this is the Data Protection Commission.

We would appreciate the opportunity to deal with your concern first, so please contact us and we will do our best to help.

Updates To This Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, legal obligations or how we use personal information.

The latest version will always be available on this page.